Self-Interest Hits #Army Recruitment

Millennials are too “self-interested” to pursue a life in the military and a greater effort must be made to recruit them, according to the head of the British Army. General Nick Carter told a conference in London that young people born in the 1980s and 1990s were overly concerned with “instant self-gratification” and “what’s in it for them” when they chose a career, leading them to reject the military option outright.

Source: Millennials are too ‘self-interested’ to pursue military career, says British Army chief | The Independent

Photo: Crown Copyright.

Related articles

• ‘Self-interested’ internet generation need persuasion to become reservists, head of the army says
• Army fights troops shortfall with new recruitment ads about camaraderie
• The Army is trying to recruit women with ‘Military Makeup’ sessions